Roadrunner sports
Since 1983 the Road Runner Sports brand has been all about providing customers with comprehensive expertise and a great experience shopping for the perfect shoe. As e-commerce has become more and more prevalent, Road Runner Sports has seen video as the perfect vehicle to continue making every customer feel like family.
With the continued growth of eCommerce as a primary sales channel, Road Runner Sports found themselves faced with the challenge of translating the amazing in-store experience they were known for online.
Road Runner Sports needed a system that would enable them to seamlessly enable product videos from trusted industry experts to showcase products and answer questions at the point of need in the e-commerce journey, all while maintaining those product:video relationships through quickly churning product lines.
Road Runner Sports turned to Creatable’s Stream product to handle all of these needs and more. Creatable is not just another online video platform. In addition to a state-of-the-art Video Player and broadcast-grade Video Delivery, the Creatable Stream product encompasses a Matching Engine that is able to match products to videos even as new product versions become available. Video output is optimized based on performance per product, so that customers are always presented with the right video at the point of need.
Road Runner Sports are now able to provide that amazing customer experience in all of their stores, physical and e-commerce. Conversion rates for consumers who engage with sales people online approach in-store levels, further validating the strategy.