Two pioneers in eCommerce video, Invodo and Creatable, today announced a first-of-its-kind partnership that will enable retailers and brands to drive sales through video at unparalleled scale.
SAN DIEGO, Dec. 19, 2017 -- The web today is entirely video-centric with consumers spending more than five hours per day engaged with video. The top two most trafficked websites are YouTube, which is 100 percent video, and Facebook, projected to hit 80 percent video in 2018. As a result, shoppers have come to expect video content at every step of the buying process -- presenting a strategic imperative and opportunity for retailers and brands to create real value from a scalable video program.
Invodo and Creatable have come together to form a unique partnership that brings a complete, end-to-end solution to each and every retailer and brand. With Invodo's deep expertise and capabilities in production, and Creatable's leading video commerce platform, retailers can now create and fuel a holistic video strategy that can truly scale.
Invodo is the pioneer in video content production for commerce with a decade of experience shooting tens of thousands of high-quality, product-centric videos for online marketing and merchandising. With proprietary processes, tools, and facilities, Invodo runs video production programs for more than 20 of the world's leading retailers and brands -- enabling them to produce quality video content at high speed and scale."Together, we are able to optimize digital video production programs by leveraging the audience and asset-level analytics from the Creatable platform to steer content strategy, inform creative decisions, and quantify ROI."- Eric Engineer, Invodo CEOCreatable has developed an extensive suite of technologies that fuel shoppable video experiences for retail applications, offering the most comprehensive platform in the industry to support brands and retailers with key features to ingest, merchandise, and intelligently publish, personalize, optimize and measure video experiences across the entire customer journey. The Creatable platform not only supports a complete video shopping experience throughout a retail site, but also extends to marketing channels. Creatable customers include HSN, Newegg, Staples, Advanced Auto Parts, Taylor Guitars, and many others."The data speaks for itself. We have consistently confirmed that video generates a significant increase in both Conversion Rate and AOV. Shoppers are proven to buy more and convert at higher rates when engaged with video, extending to multiples of up to three to four times when compared to rates from visits that do not include video in the funnel. We offer the strategy, technology and analytics that empower our clients to generate highly optimized video experiences with the ability to measure, follow and optimize for these key performance indicators."- Allon Caidar, CEO of CreatableIn a highly competitive ecommerce world, a scalable video commerce strategy presents a powerful opportunity for brands and retailers to differentiate themselves from the competition, increase loyalty, and create a meaningful lift in revenue. The Invodo and Creatable partnership offers the best-in-class end-to-end solution to those who are looking to create and support a comprehensive, scalable video commerce strategy."Video is no longer a 'nice to have,' but an indispensable marketing and merchandising tool for retailers and brands. It has become a shopper expectation that increases engagement, drives purchase, and engenders loyalty. It has been proven time and again to have an immediate and tangible impact on the bottom line."- Eric Engineer, Invodo CEOAbout CreatableThe main challenge for merchants today is how to generate the double digit growth they need to compete in a highly competitive online marketplace. Consumers have an 8.25 second digital attention span and spend over 5 hours/day watching video. Creatable empowers merchants with the ability to source, publish and monetize video at scale. The Creatable Video Commerce Cloud sets the standard for how consumers interact and shop with video across all digital media properties.For more information, visit www.creatable.io.About InvodoInvodo creates compelling visual content for retailers and brands. Clients rely on video, imagery and interactive content from Invodo for content marketing, product launches, seasonal promotions, and e-commerce. Combining an agile creative model with scalable production facilities, Invodo meets the highest standards for quality, tight turnaround times and volume production.For more information, visit www.invodo.com.
